Strategy grounded in insight.

Creativity with purpose.

Building brands, communities & experiences that move people

I’m a multidisciplinary marketing and brand leader with experience spanning brand development, social and community strategy, partnerships, creator marketing, experiential campaigns, and integrated go-to-market programs. Throughout my career, I’ve worked across a diverse range of businesses—from building a consumer retail brand from the ground up to helping businesses unlock opportunities on emerging gaming platforms to developing creative, omni-channel marketing programs for global brands.

Working across industries, audiences, and marketing disciplines has given me a unique ability to see the bigger picture: how brand, content, social, community, partnerships, and customer experience work together to drive meaningful business results. I’m equally comfortable shaping the overarching strategy and rolling up my sleeves to bring the ideas to life. I believe the strongest brands don't simply communicate what they stand for; they create experiences and communities that give people a reason to participate.

Today, I’m applying that perspective in a new entrepreneurial chapter. Alongside my husband, I purchased a toy store in downtown Petaluma, California, with a vision to build more than a retail destination. We’re creating a neighborhood gathering place centered on play, discovery, events, and community. It’s been an opportunity to put my brand-building, customer experience, and business development skills into practice in a very tangible way.

My approach is rooted in a few core beliefs: insight comes before inspiration; great experiences should be designed with the customer in mind; and the unexpected creates lasting connections. I’m energized by finding new ways to bring a brand to life through compelling storytelling, relevant content, creative thinking, and a clear understanding of what moves people.